Market Reports

How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?

Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them

Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Face mists are summer 2025's “huge opportunity” for skin care brands

Launches have tripled, sales have doubled and Space NK has called it: face mists are set to sizzle this summer, as brands boost their benefits

How peptide lip treatments became skin care's fastest growth segment

With Rhode leading the trend on TikTok, sales of lip treatments are soaring by double digits, with peptides remaining the ingredient heroes to enhance fullness

The Ordinary, The Inkey List and Byoma reveal the future of barrier care

From new consumer demands to advancing technology, leading skin care brands explain how skin care's biggest trend is about to evolve

Fragrance is back in facial skin care, and this is why

After decades dominated by fragrance-free formulas, a growing trend is seeing skin care brands embrace the use of scent in formulations once again

Milky toners: why skin care shoppers are lapping them up

Harsh, drying alcohol-based formulations of the past are out. Milky toners, that provide glow-giving skin barrier care, have rebooted the toner category

Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Milky toners, peptide-based lip treatments and face mists are among the stand-out trends dominating skin care this year

Heartleaf is the unsung K-beauty hero inspiring skin care brands

The powerhouse ingredient that soothes sensitive skin is propelling niche K-beauty brands to viral success in the west

Boots and K-beauty retailers expect toner pads to soar this year

Effective skin care with minimal effort: toner pads are what consumers are looking for in 2025

Snail Mucin is out: TikTok-famous PDRN is the new skin care hero

Following the viral PDRN facial injections, the trusted K-beauty ingredient, a DNA extract sourced from salmon sperm cells, is now trending in anti-ageing skin care

Why hydrogel masks will be a “defining” K-beauty trend in 2025

Glass skin or boiled egg skin? Hydrogel masks can deliver active ingredients deeper into the skin while still offering the instant gratification of a plump, dewy look

From scandal to sensation: How Korean sunscreen became hot again

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back consumers' trust in sun care, they've won their wallets

Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report

PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave

Colostrum is the celebrity-backed supplement trend making waves

Bovine colostrum may sound like a wacky wellness trend, but consumer demand is soaring due to its versatile benefits, from gut and hair health, to skin rejuvenation

Why the oral microbiome is the next focus for probiotic brands

Amid the rise of #TeethTok, and the shifting interest beyond the gut to the mouth microbiome, dental probiotics are becoming a new supplement trend

Vitamin patches are trending, but scepticism is a sticking point

Wearable supplement patches are booming as a game-changing solution to 'pill fatigue'. Yet building trust in the efficacy of the format is vital for brands

GLP-1 supplements: the next major wellness category?

From loss of skin elasticity to hair density, supplements that offer targeted support for GLP-1 users, as well as those that 'mimic' the drugs, are booming

Drips, jabs and now drinks: why NAD+ is taking beauty by storm

Consumer interest in NAD+ surged in 2024, fuelled by a heady mix of TikTok, celebrity endorsement, the rise of longevity science and biohacking culture

Cosmetics Business reveals the top 5 supplements trends of 2025 in new report

NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness

Are Gen Z swapping 'baby Botox' for preventative skin care?

A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers

The most rebellious trends in beauty predicted for 2025

2025 is shaping up to be a rebellion-fest for beauty with two polarising trends: ‘brat’ imperfection and the rise of the 'anti-woke' brand

CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z

Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could soon have their own Netflix shows

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    Post-workout recovery is an opportunity for men’s grooming brands Swapping shots for squats, Gen Z men are working out more. How can recovery products benefit their routines?
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    Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe Marc Elrick, CEO and founder of brand incubator Future Beauty Labs, on his rise to the top in partnership with CEW UK
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    Anti-grey hair serums are the next men's grooming trend Peptide-based grey hair prevention serums are trending as men seek new measures to revive their natural colour, reports Megan Fahy

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